Many restaurants, bars, hotels and motels offer free wireless Internet for guests, or charge guests for the Internet service. Guests and travelers make reservations based on Internet availability because they have gadgets that use wireless Internet: iPhones®, iPod Touch®, laptop computers, and Blackberries®. Simple WiFi Hotspots can leave guests and travelers frustrated without providing benefits for the business.
No control, anyone can use the WiFi Hotspot for free
Internet access is not limited to guests and visitors, you will be providing Internet for the whole neighborhood. Access control is required to ensure only customers use the Internet.
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Business computers can be hacked and data stolen
When the WiFi Hotspot and PoS or business computer are connected to one DSL or cable is is very easy for a hacker to steal credit card information from the PoS. PCI-DSS regulations require the Hotspot to use a second DSL or install a Firewall to protect the PoS.
Users download illegal files, with risk of a lawsuit
WiFi Hotspot users who have file sharing software install in their computers to download files illegally can be detected by organizations like the RIAA who are suing to stop illegal downloads. Some businesses offering a Hotspot service have already received a letter from their DSL or cable provider telling them their Internet service will be disconnected due to illegal activity.
No parental controls to block undesirable websites
All WiFi Hotspots require a parental control feature to block access to websites that should not be viewed in a public environment. This will ensure that the Hotspot provider does not receive complaints from angry guests or visitors who have seen other users viewing unpleasant material.
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Customer loyalty
A good WiFi Hotspot Internet service is a factor that will improve customer loyalty for your business and will increase your return rate. Creating customer loyalty is important for any business.
Wireless Internet is a very economical way to improve customer loyalty and can be used as a tool to promote other loyalty enhancing features: such as discounts for repeat business, and special offers for referrals.
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